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SEO Consultancy

There are several ways to increase the visibility of a website and thus traffic. Philosophy Vaughan's Visibility is global: we develop the most effective elements from the search engine optimization, social media, content and usability mix. We adapt our writing expertise to suit your personal requirements and we establish steps with you for consistent marketing strategies.

Objectives of the SEO consultant

Why should we optimize a website for Google and other search engines? The reason for the success of Google is that it is currently the best results, both quantitatively and qualitatively. To guarantee this, Google has developed an algorithm that takes into account many factors (ranking signals) to measure the quality and relevance of a site. The more a website is designed precisely to these criteria, the better its ranking on Google. In addition to the natural development of links (off-page optimization) , optimization of the web page (on-page) itself is also crucial.

The analysis conducted by Vaughan's Visibility shows areas for improvement in order to make the structure of your website more attractive to Google. Our catalog of measures established by our staff provides specific job advice, such as how to implement these improvements.

The on-page optimization takes into account all factors of your online presence over which you have direct influence. Once your optimized page, Google can index it properly and recognize the theme of your site. So it is easier for Google to assign a search the corresponding sub-page on your offer online. Often the on-page optimization is a direct result in an improvement of the number of relevant keywords in the Google index and position in search results are improved.

Besides the positive effect for the search engines, many measures on-page also directed visitors to your site a more ergonomic navigation, explanatory texts and a clearer structure.

Analysis by Vaughan's Visibility includes the following:

  • Content
  • Meta-Tags
  • Robots.txt
  • . Htaccess
  • Sitemap.xml
  • Duplicate Content
  • URL structure
  • Use internal links
  • Illustrations
  • Navigation
  • Charging time
  • Tools for webmaster / Analytics