Google's Search Engine


Relevant points from Google's Philosophy                                     Do you want to make Google your Homepage? 

"Since the beginning, we've focused on providing the best user experience possible. Whether we're designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line...."

"Placement in search results is never sold to anyone..."

How to ad Publisher Markup to your Website

posted Aug 14, 2013, 1:25 AM by Gareth Norton   [ updated Aug 14, 2013, 1:27 AM ]

How can you ad publisher markup to your website?

This is a good idea so that your Company logo can be added to search results. This feature will prove to be invaluable to encourage searchers to click on your search result. Having a logo or image next to a search result is expected to improve the click through rate by over a 100%.

  1.  Set up a Google place page for your company or local business
  2.  Add your business logo to your Google place page
  3.  Link it to your website from your place page
  4.  Link from your website back to your place page 
<a href="https://plus.google.com/[yourpageID]"
rel="publisher">Find us on Google+</a> 


For your logo to show up in search results, you can use schema.org markup, which is recognized by major search engines as a way to explain your site structure. These Schemas enable the search engines to highlight the type of information that the searcher is looking for in the search results.

Google has a wonderful tool to help anyone adjust the code in their websites to make use of this in Google's webmaster tools at this link: https://www.google.com/webmasters/markup-helper/u/0/?hl=en

Any Positive Changes with Google for Search Engine Optimisation?

posted Aug 10, 2013, 2:13 AM by Gareth Norton   [ updated Aug 10, 2013, 4:03 AM ]

SEO specialists are often upset by Google's constantly adjusting algorithms, but what positive trend is there with the ultimate Search Engine's development?

The fact is that there was a phase for a few years where websites were severely and seemingly irreparably penalized by Google search algorithms. 

This was important for webmasters to wake up to what it is that Google was trying to tell them; no more short-cuts, no more black-hat tactics, no more purchasing ranking by paying for links, only quality content and authoritative and attractive websites will eventually rank well. 
This was hard to believe for some, and they had to learn the hard way, with their website ranking being penalised.

So what has changed?


With Google's evolution, they are no longer intimidated by these tactics, they know that they will keep winning and eventually these enemies of quality search results will fail. They are now making it easier and easier to repair your reputation on the web and to fix what mess you have made, and thus they are educating the majority of webmasters to know what is required for a quality website to rank.
Little man happy with his piece of the world wide web


How does this benefit us?

  1. Easier to repair an existing website
  2. Easier to rank a new business website
  3. Easier to follow the governing principles

As the World Wide Web keeps growing, with currently over 30 trillion websites, search results become more important for everyone. The only way progression is possible is to fit in as many legitimate websites as possible. How is this done?

'Niches'. Here a niche refers to a subject focussed on by a website developer. 

Every tiny little website can't dominate the internet. Everyone wants a piece of the pie, but the piece of pie that they are after tends to be more than what they are able to digest. Greed is the enemy of relevant search results and thus Google is taking on the parental role of apportioning the appropriate amount of WWW publicity to each website. 

This piece of publicity, on search results, is apportioned appropriately when a web designer focusses on the suitable niche. Google makes it possible to expand your niche and to grow it; encouraging natural growth to meet the demands of a possibly growing industry that the website is supposed to represent.

Hence, the value of learning the appropriate method to expand your niche.

How to develop a niche will be expanded upon in future articles...

How Google Helps Webmasters do a better job

posted Aug 4, 2013, 1:55 PM by Gareth Norton   [ updated Aug 4, 2013, 2:00 PM ]

When it comes to Search Engine Optimization many webmasters feel that they need to trick the search engine into ranking their site on top of Google search results. This is sad. because very often all the time spent on mastering these techniques is wasted when the the algorithm changes to work against this kind of spam. 

If however webmasters spent their time fixing errors and making truly quality content for the searchers, this will bring more consistent results and more people will be able to find their niche on the W.W.W.


This video is a good example of the updates that google is continually making to their algorithms.



An example of the Algorithm updates that Google is constantly busy with


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